Saturday, 12 June 2010

Walking Tour: The Apple Store on 5th Avenue, NY

After stopping by to admire the Bloomberg Building on 59th Street, I continued to walk towards 5Th Avenue. And there, I was captivated by another sculpture - a see-through cube in a plaza, reminiscent of the glass pyramid in the grounds of the Louvre - the Apple store on 767 Fifth Avenue, New York City, NY 10153, made from structural glass. It sits right in front of the General Motors skyscraper.


This most innovatively-designed Apple store location was officially opened on May 19, 2006, and has since become one of the most photographed buildings in New York City. 
This design was conceived by New York Architect Bohlin Cywinski Jackson and 
the structural glass was engineered by Eckersly O'Callahan.


The 32-foot glass cube serves as the entrance, where one has a choice to descend to the underground store by a glass, cylindrical elevator or by a glass, winding staircase.




At the base of the cylindrical elevator is a circular concrete which serves as a "bench" for the visitors to sit, rest, wait for someone checking out the products or talking to a sales associate, or simply to get caught up with their phone, text or email messages.


This store is constantly visited by tourists and some serious Apple clients who go there to check out on the latest Apple products, make a purchase and happily walkout with a new Mac, an iPod, etc.


It is a paradise for programs or accessories for the iPod and Mac. There are nearly 200 iPods on display, and they have the largest assortment of accessories for the iPod and Mac.


The store has a combined 45-foot Genius Bar, iPod Bar, where customers can get support, 
free advice and work on creative projects, and even check Facebook!


The store is manned by close to 300 highly-trained Mac specialists and Mac geniuses, and they are ready to answer your questions, point you to the right product, or recommend the right step to take with your present units 24/7. That's right, the store does not close!

If you decide to come at night or in the wee hours of the morning, 
the cube structure is quite a sight to behold.


The human traffic continues in and out of the store.


Next to it, you may decide to sit for a cup of coffee, have dinner, 
or shop at FAO Schwarz or Begdorf and Goodman.



Across from the store is Central Park, diagonally across. If you wish to continue the walking tour, 
join me next time to Central Park.

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